Following on from the success of its ‘Proudly Made in Britain’ campaign, Young’s Foodservice, the nation’s number one fish and seafood business will extend its ‘Proudly Made in Britain’ credentials to eight further products in its foodservice range, including their Young’s Chip Shop products. Designed specifically for cafes, pubs and casual dining restaurants to offer the benefits of traditional chip shop prepared products in a convenient oven cooked format, Young’s Chip Shop range will now all feature the Made in Britain marque on relevant material.
The Made in Britain campaign was launched following research by Young’s Foodservice which showed seven in ten Brits would choose British-made products when given the choice. This sparked the brand’s campaign, which saw Young’s join the Made In Britain organisation* with their esteemed ‘Made In Britain’ collective marque being placed onto relevant material.
Adrian Greaves, Foodservice Director at Young’s Foodservice says:
“We are delighted to be able to add more products into our ‘Proudly Made in Britain’ portfolio and hope that foodservice operators will pass on messaging about their use of British sourced products on their menus, websites and literature. This not only tells a great story about their establishment, but it can also be a key driver for consumers when choosing where to eat out.”
John Pearce, Chief Executive of the not-for-profit organisation Made in Britain says:
“Having seen Young’s first class British manufacturing site up close, we’re delighted that even more Young’s Foodservice products will now make it really clear to consumers that this great food is being made to the very highest standards, right here, in Britain”.
Additional products from the foodservice range which will now feature the Made in Britain marque include:
• Young’s Chip Shop Small Battered Cod Fillets
• Young’s Chip Shop Medium Battered Cod Fillets
• Young’s Chip Shop Large Battered Cod Fillets
• Young’s MSC Chip Shop Small Battered Wild Alaska Pollock Fillets
• Young’s MSC Chip Shop Medium Battered Wild Alaska Pollock Fillets
• Young’s Chip Shop Medium Battered Haddock Fish Fillets
• Young’s Chip Shop Large Battered Haddock Fish Fillets
• Young’s Chip Shop Jumbo Battered Cod Fish Fingers